Despite being a relatively new automaker, Genesis is doing really well

The three SUVs are all equally priced, with starting prices of approximately $45,000, while the GV70 is the most cheap.  

It's amazing that Genesis, an up-and-coming carmaker, was able to defeat established brands like Mercedes and BMW.

BMW and Mercedes were created in the early 1900s, whereas Genesis was founded in 2015.

Despite being relatively new to the luxury automotive market, Genesis has previously produced other successful vehicles like the GV70.  

Despite this, Genesis is by no means a startup in the automotive industry.

Since it is essentially Hyundai's luxury division,

the two automakers have a lot in common.