Musk’s behavior hurts the brand image of Tesla

The brand reputation of Tesla has been harmed by Musk's toxic conduct in addition to the cancelled orders and cancelled 

leases. He's completely killing the Tesla brand, according to Heather, a biotech executive whose lease on her Model S is 

soon up. I'm looking forward to living a life without Elon, she continued.

Tesla has also suffered as a result of Musk's acceptance and sympathy for extremist right-wing causes. Since liberals 

frequently have a strong love for the environmental benefits of electric automobiles, 

historically, Tesla devotees and buyers have tended to lean progressive

In light of this, the right-wing embrace is particularly detrimental to the brand.