Rivian aims to form a community of eco-minded adventure seekers with its membership program

Compared to what Tesla provides its customers, the perks of the membership club for the Rivian R1T and R1S are more extensive. 

Rivan also hopes to establish an eco-adventure community through the membership programme.

This approach has been successful, as Rivian has gained a devoted following of electric vehicle fans who are enthusiastic about 

the great outdoors and environmental preservation in its brief history.

The "Rivian experiences" component of  

the membership programme in particular aids in creating

The newest model is the 2022 Toyota Supra.