Should you buy a 2023 Toyota Prius Prime over the competition?
Toyota has not yet disclosed pricing, but the base SE variant of the Prius Prime should cost approximately $30,000.
The most expensive XSE Premium trim level might approach $40,000.
It will probably continue to be one of the more affordable plug-in hybrids in the market when it goes on sale later this year.
The Kia Niro and Hyundai Ioniq plug-in hybrids are the only alternative
options that are less expensive.
The Prius Prime, on the other hand, now has
a longer electric-only range.