Should you buy a 2023 Toyota Prius Prime over the competition?

Toyota has not yet disclosed pricing, but the base SE variant of the Prius Prime should cost approximately $30,000.

The most expensive XSE Premium trim level might approach $40,000. 

It will probably continue to be one of the more affordable plug-in hybrids in the market when it goes on sale later this year.

The Kia Niro and Hyundai Ioniq plug-in hybrids are the only alternative 

options that are less expensive. 

The Prius Prime, on the other hand, now has 

a longer electric-only range.