The Alfa Romeo 156 Is Ready For America
The Bel Paese also developed other prestigious car manufacturers like Fiat, Lancia, and Alfa Romeo, despite
the fact that American auto enthusiasts frequently associate Italy with Ferrari, Pagani, and Lamborghini.
As a result, anyone seeking for a cheap Italian car might choose the Alfa Romeo 156 (Type 932).
At the 1997 Frankfurt Motor Show, the Italian automaker debuted the tiny executive vehicle.
The Alfa Romeo 156 received the title of European Car of the Year a year later (in 1998).
With Catherine Zeta-Jones serving as the brand ambassador,
the sport wagon's marketing campaign was a complete success.